The time has come and it's time to focus on the cosmetics that have marked the year. Zoom on the top 5 foundations that hit hard in 2018. The numbers have fallen. The NPD Group, an expert in market research, has unveiled the ranking of the best-selling foundations in 2018. While 80 new products have emerged, 5 already existing foundations or newborns, stand out to delight our mines. In 2018, brands compete for more ingenuity and creativity to meet our requirements. If a return to nature takes precedence, elaborate formulas are as sharp as care: they make up while moisturizing and fighting against the signs of aging. Not insignificant, in the top 5 foundations found only compositions with an SPF sunscreen to benefit from UV protection. The textures are fluid and long-lasting but the foams are seeing a great surge with a sales increase of more than 672%.
THE DETAIL THAT MAKES THE SUCCESS OF A FOUNDATION
The essential criterion found in the ranking of top selling foundation tops is: the "perfect match". To make up our complexion , we are looking for the perfect shade, the one in adequacy with our complexion. Thus, more than 330 new shades were introduced between August 2017 and July 2018 to meet this need for personalization. A trend driven by the arrival on the market of Fenty Beauty as emphasized Mathilde Lion, Expert Beauty Europe at The NPD Group. Rihanna's brand has considerably shaken the codes of the foundation by offering a wide range of variations for all skin tones. A rare aspect just a few years ago.
In summary, the good foundation is due to its second skin effect, both in its nuance as well as its comfort and long-lasting.
Here are the 5 best-selling foundations, listed in alphabetical order.
1 - DIORSKIN FOREVER FOUNDATION - DIOR
price : $ 85.49
2 - DOUBLE WEAR FOUNDATION - ESTÉE LAUDER
price : $73.00
A fluid and light foundation that delivers zero defect coverage and comes in 52 shades.Matifying and sebum-regulator it offers a matte finish and an SPF 10.
3 - TEINT IDOLE ULTRA WEAR FOUNDATION - LANCÔME
price : $ 45.60Its solar filter is an SPF 15. It exists in 40 shades. Its 24-hour outfit reveals a high coverage with a matte and velvety finish.
4 - LANCÔME TEINT MIRACLE FOUNDATION
price : $ 64.95
A moisturizing foundation whose formula is enriched with hyaluronic acid. Its natural skin effect coverage is available in 18 shades. He splits a SPF 15.
5 - FOUNDATION TOUCHE ÉCLAT LE TEINT - YVES SAINT LAURENT BEAUTY
price : $ 125.00
15 shades that offer medium coverage and provide light. Its formula is enriched with anti-fatigue complex to bring the effect of a good night's sleep. It is also available with SPF 22 to fight against UV.
3 - TEINT IDOLE ULTRA WEAR FOUNDATION - LANCÔME
price : $ 45.60Its solar filter is an SPF 15. It exists in 40 shades. Its 24-hour outfit reveals a high coverage with a matte and velvety finish.
4 - LANCÔME TEINT MIRACLE FOUNDATION
price : $ 64.95
A moisturizing foundation whose formula is enriched with hyaluronic acid. Its natural skin effect coverage is available in 18 shades. He splits a SPF 15.
5 - FOUNDATION TOUCHE ÉCLAT LE TEINT - YVES SAINT LAURENT BEAUTY
price : $ 125.00
15 shades that offer medium coverage and provide light. Its formula is enriched with anti-fatigue complex to bring the effect of a good night's sleep. It is also available with SPF 22 to fight against UV.
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